Eylure was born in London in 1947 by two make-up artists working in the British film industry. During this period, we have perfected the art of the lash, designing and perfecting all our lashes to ensure the consumer gets the best experience every time.

We are the creator of the first ever false lash for the film stars and most of the major innovations in the lash category – including Double Lashes, C-lash, Faux Mink and the pioneers of licensing in the false lash industry (Girls aloud, Fleur, Vegas Nay).

Today, Eylure is known for providing high quality and innovative eye beauty for lash devotees and lash newbies everywhere.

Our foremost love is false lashes. Long ago, we set the bar for quality false lashes at accessible price points and have championed the power of beautiful eyes ever since.